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Experience Pain-Free Footwear!

I-ROC's revolutionary sole stops pain!

Our patented, precision-engineered sole is the key to how our shoes work and what set us apart from orthotic inserts or other heel-less footwear. Join thousands of satisfied customers that are now pain-free, thanks to I-ROC.

Our customers say it best:
"I can't say how pleased I am with your shoes. I have suffered with plantar fasciitis for almost four years. I am a nurse who works long hours. I have spent thousands of dollars on inserts, steroid injections, and I even had plantar fascia surgery 2 months ago. I read about your shoes online and decided I had nothing to lose. After about a week of wearing them, I noticed an improvement....I can't believe it. The shoe literally customizes to your arch. There is no need for an orthotic! I feel like the shoe is actually healing my chronically inflamed feet. Thank you, Thank you, Thank you."
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